Sunday 8 September 2013

Vocational education goes ‘glocal’

Every year over two lakh Indian students travel abroad to get foreign degrees. But another number that's growing is that of 'glocal' students — young Indians who aspire to study abroad, but either can't afford it, or haven't secured admission in a foreign college. It's these glocal students that are being targeted by international specialty schools, many of whom have recently started operations in India.

In Delhi, French culinary arts institute Le Cordon Bleu (LCB) kicked off two degree courses in hotel management with 40 students on Aug 25 while earlier, in July, Parsons New School of Design launched diploma courses in Mumbai. Miami Ad School (MAS) is also starting a two-year programme this October in Mumbai. The institutes, all internationally-renowned and with affiliates across the world, see India as an integral part of their global expansion plans. "We get a lot of Indian students at our campuses in London, Paris, Sydney, Bangkok etc. We're just responding to increased demand," says Roger Griffiths, V-P Asia-Pacific , Le Cordon Bleu.

According to Dr Rahul Choudaha , director of research and strategic development at World Education Services, a New-York based non-profit specializing in international education, the Indian government's interest in developing vocational programmes over the last few years has been encouraging for these schools. "And at the same time, Indians are ready to invest in more diverse career and education alternatives," says Dr Choudaha. The depreciation of the rupee has hiked the cost of a foreign education, accentuating the advantages these international programmes in India offer. "For glocal students, these initiatives are a good balance of cost and quality ," adds Dr Choudaha.

"It is a win-win situation for everyone," says Siddharth Shahani , referring to the Indian School of Design and Innovation Parsons Mumbai. Shahani, founding partner at Think Education, an educational advisory service, says the tie-up is an attempt to "bring world-class design education to India and apply it locally."

The collaborators all emphasize the curricula will be 'world-class' and though the faculty is largely Indian, which the promoters feel should not be viewed as a shortcoming . LCB, which has collaborated with GD Goenka University, is training the faculty here and an international LCB professor will be on campus at least twice in each year of the degree. At ISDI Parsons Mumbai, the academic advisory council includes former Lakme Lever CEO Anil Chopra and fashion magazine editor Ami Patel while the faculty is NIFT and NID alumni. "Plus four times a year faculty from Parsons, New York will come down for lectures and workshops," Shahani says. Raj Kamble, MAS director , says the school, which the Gunn Report, a global agency ranking, called one of the most awarded in the world, has ad veterans Elsie Nanji and Santosh Padhi as faculty.

He believes MAS's international feel and flavour will be its big selling point. "The study abroad programme allows you to go to New York, Germany, Brazil, Spain and other campuses or real agencies for internships in your second year. It gives you a real international experience ," Kamble says of the internship open to students with a GPA of 3.5 and above. The study abroad option is an attractive feature for all programmes — LCB at GD Goenka allows students to do semesters abroad, in Sydney or Adelaide for instance, after two years, while students of ISDI Parsons Mumbai can study at their New York or Paris campuses from the second year on.

In most cases students pay for boarding-lodging while abroad, but the tuition is covered. The tuition in India is another plus point. MAS charges Rs 12 lakh for the same course that in Miami or New York could cost up to Rs 23.20 lakh. Fees for ISDI Parsons, Mumbai are Rs 3.8 lakh per year; the LCB three year degree in Sydney or Adelaide tuition could be Rs 40 lakh upwards, but India charges Rs 1.95 lakh per year. "It's global experience at an Indian cost," says Kamble.

Comparing the cost of these schools to their foreign counterparts might enhance their appeal, but the fact remains that students pay far less at reputed Indian institutions like NID (around Rs 1.2 lakh per year for four years) or the Institute of Hotel Management, Delhi (Rs 2.30 lakh for three years). But Harmeet Bajaj, fashion consultant, says that global exposure is essential while teaching fashion and foreign schools bring that in. "Schools like Parsons and FIT bring more value than just a brand name," she says.

http://timesofindia.indiatimes.com/home/stoi/deep-focus/Vocational-education-goes-glocal/articleshow/22408483.cms

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