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eSense, an initiative by Navneet Education, has launched an innovative product - TOPScorer, which focuses on integrating new age technology along with audio-visual learning. Audio-Visual Learning makes the entire teaching process more effective and creates interest amongst learners. It aims to enrich one's learning process and goes beyond the chalk and talk method.
TOPScorer emphasizes on developing self-learning skills, analytical ability and simultaneously provides feedback on individual performance. Its main USP is that leads to an overall individual development and gives students the benefit to learn at their own convenience. It is also syllabus-based, and thus relevant.
eSense Learning has launched an integrated marketing campaign, to announce the launch of its new product, TOPScorer.com. The campaign includes a new TVC, as well as extensive outdoor and digital activations, for the brand's core target audience - Students. The new TVC, conceptualized by the creative duo Vallan and Praveen from Purple Focus, highlights the brand's philosophy and discourages parrot fashion mugging, by positioning the new product to be an effective way of learning to understand the subject better.
The TVC depicts a student preparing for a public speaking event. He is advised to follow the mugging technique. However, it proves to be inefficient and he delivers an inaccurate speech. The key message that comes across is that mugging and learning doesn't help and that understanding the concepts in a simplified manner can make learning fun. TOPScorer.com provides the student a way to achieve his academic goals through interactive, easy and fun learning.
Currently, the product is available both, online and offline. Offline, it is available through pen drives and SD cards. The key features of this product include Syllabus based for MSB, GSB and CBSE students; 2D/3D animation for each chapter; Artificial Intelligence based assessment software; Unlimited practice exam; Limited final exam; Performance comparison with peers across state; Analytical reports to focus on weak areas and incorrect answers; Available online, on Pendrive and on SD card and a user friendly interface.
Commenting on its launch Harshil Gala, Director, eSense Learning said, "TOPScorer is a product that stimulates the way of learning. It is an audio-visual syllabus based tool for students from class 1 st to the 10 th (Maharashtra, Gujarat & CBSE Board). It is a storytelling approach in a simplified and interesting manner, helping the student to understand the concepts better. E- Learning Solution is a revolutionary digital tool that will enable students to enhance their learning abilities."
Also commenting on the campaign, the creative duo Vallan and Praveen from Purple Focus who conceived the campaign said, "In a humorous way, the campaign aims to break away from the ways of old school learning like mugging up chapters to self-study while having a better understanding of concepts rather than content. We are certain that the campaign will connect well with today's student as it highlights the benefits of E-Learning and provides a freedom of self-learning."
http://www.adageindia.in/marketing/cmo-strategy/navneet-education-launches-new-spot-for-esense-learning/articleshow/53015212.cms
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